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News and Resources for Nova Scotia's Tourism Industry

Stay up-to-date with the latest news, resources and growth opportunities for the tourism industry. Learn about Tourism Nova Scotia's partnership opportunities, programs, activities, inspiring success stories, and more.

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Four people standing in a cave

Modernized Tourism Indicators Framework

Tourism Nova Scotia has modernized its tourism indicators framework to provide a more comprehensive understanding of tourism's impact in Nova Scotia.

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Graphic with text indicating webinar offering.

Webinar: The Leaky Bucket: Why Customers Disappear and How to Fix It

Walk through the six holes that drain a business's bucket, the systems that close them, and pick one leak to fix this week!

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Webinar: Building a Sustainable, Year-Round Marketing Plan

Build an intentional marketing plan that works for you all year, not just in peak season. Learn how to set realistic priorities, identify your audience, choose the right channels, and plan campaigns that connect you to your customers.

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ACAT slide with images from Atlantic Provinces and the ACAT logo.

The Power of Partnership: ACAT 2025 – 2026 Results

See how collaboration across Atlantic Canada is helping attract more international visitors, strengthen air access, and create new opportunities for tourism businesses in every province.

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Three people siting on chairs in front of a big screen with a Nova Scotia map

Nova Scotia Featured on NBC’s TODAY Show

The province was recently featured as an appealing option for travellers looking for adventure, scenery, and unforgettable experiences.

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A drone view of a forest in the fall. There is a yurt accommodation in the view among leaves that have changed colours in the fall. Drone view of accommodations - Location: Seek Wilderness Accommodation, Truro, Bay of Fundy & Annapolis Valley

Seasonal Tourist Business Designation (STBD) Program – Applications close September 1, 2026

Don’t miss out on tax savings. Eligible seasonal tourism businesses can apply for a reduced property tax rate through the STBD Program. Applications close September 1.

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Three people riding electric scooters along a waterfront boardwalk

Nova Scotia Tourism Sector Strategic Plan Regional Session - Halifax Regional Municipality

You’re invited to join the conversation on how to drive sustainable year-round tourism growth in line with the Nova Scotia Tourism Sector Strategic Plan.

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Rita Mae performing on stage at the Lighthouse Arts Centre.

Have an Event? Let Travellers Find It

Planning an event in Nova Scotia? Reach travellers where they’re already looking by adding a free event listing to NovaScotia.com. Visibility starts here.

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Three people standing together at the Halls Harbour lobster pound. The person in the middle is holding a giant lobster

From Giant Lobsters to Global Itineraries

Partnerships with travel trade and cruise operators help turn Nova Scotia experiences into travel itineraries, bringing more visitors to communities throughout the province.

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